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how to make the most of your video marketing

How to make the most of your Video Marketing

If you’re just starting to explore video content marketing and you want to know what it will cost you – literally and figuratively speaking, you’re in the right article. Video content is one of the most effective ways of generating traffic. In fact, it receives a whopping 1200% more shares and engagement versus image and text posts across various social…

Freedom Potential Named as a Winner in Small Business Award: Best Event Live Streaming Specialists 2021 – Australia

03.01.2022 The award results from Corporate Vision Magazine were announced in December with Freedom Potential acknowledged as the best event live streaming specialists 2021 – Australia. Since 2016 the Small Business Awards have looked to celebrate small enterprises and their dedicated owners. Small Businesses have given the global economy a solid foundation and help to shape the corporate landscape. We…

Holidays Offer – 25% OFF your video production in December – January! Happy Festive Season!

The holiday season is a great opportunity to create that online course you always wanted, to record a webinar, organise your video library or produce eye-catching holiday campaign assets that will drive awareness and sales during this critical shopping season. This is why we are offering a one-off 25% discount for all video productions, filming/editing during December 2021 and January…

Edit on the Spot winning team with Gold Coast Techstars Startup Weekend organisers (from left) Christie McCabe, Giorgio Reichel, Anastasha and Martin Renaud, Sharon Hunneybell, Darryl Astin and Baden U'Ren

Edit on the Spot technology wins at Techstars Startup Weekend

A NEW Gold Coast initiative that allows video editing to be done while live streaming has won the top business award at the Gold Coast Techstars Startup Weekend. Freedom Potential Centre founders, Anastasha and Martin Renaud with their team (Darryl Astin, Christie McCabe and Giorgio Reichel) were voted top business among 90 other participants split into 7 finalist teams with their innovation Edit on the Spot at the recent event…

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We took the first prize!

On the weekend Freedom Potential took part in the Techstars Startup Weekend – a 54 hours marathon to develop and pitch a new startup idea. Startup Weekend nd is all about pitching, business model creation, prototyping, designing, and market validation, with the final pitch delivered in front of the judging panel. We battled it out against some other innovative groups presenting Edit on The Spot.  Edit…

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Over 150 events livestreamed!

Yesterday I had a realisation. Looking back at the past 2 years I’ve calculated that we’ve live-streamed over 150 events! Before Covid, we were handling two, sometimes three events every weekend, handling video recording, streaming and AV. During the restrictions, more industries adopted the livestreaming technology, we started to broadcast weddings, funerals and corporate events. If before livestreaming was reserved…

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Hybrid and Virtual Events – What are they?

Hybrid Events: What Are They? Hybrid events combine a ‘live’ in-person event at a specific location and include elements of a virtual event. In simple terms, they allow for face-to-face, in-person attendance at a particular venue and set up to livestream to include online audience from all over the world to listen, participate and interact. What is a Virtual Event?…

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A unique venue for virtual events is launched on the Gold Coast

What an incredible launch of the Freedom Potential we had! It was envisioned as a centre for people’s advancement, acceleration and excellence and each guest, speaker and participant offered exactly that. Big thank you to everybody who came to celebrate with us, offered support, helped to organise and made this day so impactful! Here are some highlights of the day captured by…

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New Gold Coast venue helps businesses connect and go global

WHILE many businesses have closed on the Gold Coast during the pandemic, a new unique venue will officially launch on October 1 to help event-based businesses which have been stuck or restricted to go global. The Freedom Potential Centre in Varsity Lakes hosts virtual and hybrid events on Zoom and other live streaming platforms. It is set-up as a full-fledge…