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Hybrid and Virtual Events – What are they?

Hybrid Events: What Are They?

Hybrid events combine a ‘live’ in-person event at a specific location and include elements of a virtual event. In simple terms, they allow for face-to-face, in-person attendance at a particular venue and set up to livestream to include online audience from all over the world to listen, participate and interact.

What is a Virtual Event?

A virtual event is simply an event which takes place online, over the web, rather than meeting in person at a physical location or venue. Virtual events can take the form of concerts, global conferences, product launches, trade shows, and more. Short in duration or spread over a number of days it can feature multiple online sessions such as webinars, networking and training. Most professional events have now become virtual. 

The Benefits of Virtual & Hybrid Events

Larger Audience Reach

Virtual events can be hosted and broadcast to a much larger audience with barriers to people attending (such as travel, accommodation costs, capacity limits or social distancing requirements) totally removed.

Greater Engagement

Virtual events can be hosted and broadcast to a much larger audience with barriers to people attending (such as travel, accommodation costs, capacity limits or social distancing requirements) totally removed.

Lower Costs

Costs can be kept lower due to the fact that no printed material, catering etc. is required and the majority of your budget can be spent on creating beautiful content and promoting the virtual event online.

Valuable Data and Improved ROI

Virtual and Hybrid events create an opportunity to collect contact information and data more easily to allow for further engagement and follow up after the event or for future events.

More Powerful Sponsor Opportunities

Hybrid events are incredibly valuable for sponsors, for a number of reasons. The main reason is the increased reach. More attendees at your event mean a larger lead pool for them, which is the #1 reason for sponsorship.

Brand Amplification

Virtual events have the power to put your brand in front of new audiences quickly. Being able to adapt to new technology and changes will only work to enhance the image of your brand in the long run. Host your event, webinar or training at The Freedom Potential Centre. Our training centre is fully equipped for virtual and hybrid events. Our specialists in video production, AV, lighting, camera and web streaming will ensure your event runs smoothly, allowing you to focus on the content of your event and engaging with attendees.